For Immediate Release
Jacklyn Schwartz
123 Burger Street
Gary, Indiana 54321
jacklynnicole@gmail.com
Fitness Guru hired by Burger Planet
Jayne Petersen has been hired by Burger Planet to promote their healthy menu options.
Burger Planet, the leader in the quick service food industry, has recently hired Jayne Petersen as the new spokesperson to raise awareness about their healthy menu options. Petersen is best known for her friendship and success with helping talk show host Opal Whitcomb lose 75 pounds.
Petersen’s weight loss program is based on moderation and exercises. She says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Fruit packages are only one of the healthy menu and diet options offered at Burger Planet. They also offer many choices less than 300 calories and some that are only 150 calories. These low calorie options as well as the five different fruit packages make up the options for customers that need quick food, but are trying to watch their waistline. Mr. Mullenbach said, “"Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet still offers their other famous burgers for when women can have the burger and fries they are craving. For all other times, the chicken sandwiches and fruit packages are a perfect substitute.
Petersen will be doing ads and visiting shopping malls and other public places with Corny the Clown, Burger Planet’s beloved mascot.
About Burger Planet:
Burger Planet is a leader in the Quick Service Restaurant Industry. Burger Planet was founded in 1934 in Gary, Indiana by James E. Muellenbach I. They have served 52 billion customers and counting at their 8,921 franchises located in every state and 17 other countries. For more information please Contact Jacklyn Schwartz at jacklynnicole@gmail.com
Monday, February 22, 2010
Business Letter Response
Subway Restaurant
c/o Larry Feldman, CEO
325 Bic Drive
Milford, CT 06461-3059
McKell Webb
251 W. 1600 N.
Logan, UT 84341
Dear Ms. Webb,
We sincerely apologize for how you were treated at your recent visit to one of our restaurants. We ask that you will forgive us and we plan to investigate the causes of the poor service you received.
Included with this letter are vouchers for free sandwiches. We humbly ask that you will continue to give us your business as we work to clear this up and give you the best service possible.
We apologize again for the inconvenience.
Larry Feldman, CEO
c/o Larry Feldman, CEO
325 Bic Drive
Milford, CT 06461-3059
McKell Webb
251 W. 1600 N.
Logan, UT 84341
Dear Ms. Webb,
We sincerely apologize for how you were treated at your recent visit to one of our restaurants. We ask that you will forgive us and we plan to investigate the causes of the poor service you received.
Included with this letter are vouchers for free sandwiches. We humbly ask that you will continue to give us your business as we work to clear this up and give you the best service possible.
We apologize again for the inconvenience.
Larry Feldman, CEO
Wednesday, February 17, 2010
Draft Press Release 2: Image Buliding
Fitness Guru hired by Burger Planet
Jayne Petersen has been hired by Burger Planet to promote their healthy menu options.
Burger Planet, the leader in the quick service food industry, has recently hired Jayne Petersen as the new spokesperson to raise awareness about their healthy menu options. Petersen is best known for her friendship and success with helping talk show host Opal Whitcomb lose 75 pounds.
Petersen’s weight loss program is based on moderation and exercises. She says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Fruit packages are only one of the healthy menu and diet options offered at Burger Planet. They also offer many choices under 300 calories, and some that are only 150 calories. These low calorie options as well as the five different fruit packages make up the options for customers that need quick food, but are trying to watch their waistline. Mr. Mullenbaugh said, “"Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet still offers their other famous burgers for when women can have the burger and fries they are craving. For all other times, the chicken sandwiches and fruit packages are a perfect substitute.
Petersen will be doing ads and visiting shopping malls and other public places with Corny the Clown, Burger Planet’s beloved mascot.
About Burger Planet:
Burger Planet is a leader in the Quick Service Restaurant Industry. Burger Planet was founded in 1934 in Gary, Indiana by James E. Muellenbach I. They have served 52 billion customers and counting at their 8,921 franchises located in every state and 17 other countries. For more information please Contact Jacklyn Schwartz at jacklynnicole@gmail.com
Jayne Petersen has been hired by Burger Planet to promote their healthy menu options.
Burger Planet, the leader in the quick service food industry, has recently hired Jayne Petersen as the new spokesperson to raise awareness about their healthy menu options. Petersen is best known for her friendship and success with helping talk show host Opal Whitcomb lose 75 pounds.
Petersen’s weight loss program is based on moderation and exercises. She says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Fruit packages are only one of the healthy menu and diet options offered at Burger Planet. They also offer many choices under 300 calories, and some that are only 150 calories. These low calorie options as well as the five different fruit packages make up the options for customers that need quick food, but are trying to watch their waistline. Mr. Mullenbaugh said, “"Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet still offers their other famous burgers for when women can have the burger and fries they are craving. For all other times, the chicken sandwiches and fruit packages are a perfect substitute.
Petersen will be doing ads and visiting shopping malls and other public places with Corny the Clown, Burger Planet’s beloved mascot.
About Burger Planet:
Burger Planet is a leader in the Quick Service Restaurant Industry. Burger Planet was founded in 1934 in Gary, Indiana by James E. Muellenbach I. They have served 52 billion customers and counting at their 8,921 franchises located in every state and 17 other countries. For more information please Contact Jacklyn Schwartz at jacklynnicole@gmail.com
Tuesday, February 16, 2010
Initial Business Letter Assignment
February 16, 2009
Estee Lauder
767 Fifth Avenue
New York, NY 10153
Dear Mr. Fabrizio Freda,
I would like to write a letter personally thanking you and your company for the services that your company has provided for me. I don’t live near a department store that sells my favorite of your products, the All About Eyes from Clinique.
Your sales people always take very good care of me when I arrive at the counter. They always write down all of the colors and products that I like. When I run out of the products that I need, all I have to do is call them and let them know what I am in need of and it is shipped quickly and efficiently with the same service and extras that I would have gotten in the store.
I wanted to let you know what wonderful service I have received from your company.
Thank you,
Jacklyn Schwartz
Estee Lauder
767 Fifth Avenue
New York, NY 10153
Dear Mr. Fabrizio Freda,
I would like to write a letter personally thanking you and your company for the services that your company has provided for me. I don’t live near a department store that sells my favorite of your products, the All About Eyes from Clinique.
Your sales people always take very good care of me when I arrive at the counter. They always write down all of the colors and products that I like. When I run out of the products that I need, all I have to do is call them and let them know what I am in need of and it is shipped quickly and efficiently with the same service and extras that I would have gotten in the store.
I wanted to let you know what wonderful service I have received from your company.
Thank you,
Jacklyn Schwartz
Case Study 1: United Breaks Guitars
“United Breaks Guitars” is the name of a song that was written and posted on the internet by Dave Carroll after he took a flight from Chicago to Nebraska on United Airlines. He looked out the window and saw those loading the plane being very irresponsible with a bunch of guitars. He was traveling with his band, and they were very concerned. They tried to tell three different employees and were met with indifference.
When he arrived in Nebraska he found that there was $1,200 worth of damage done to his guitar. He spent the next couple of months making telephone calls and trying to find out how to get this paid for or replaced. Everyone he spoke to transferred him to someone else.
When someone finally told him that they would not be able to replace his guitar or even give him flying vouchers. He informed them that he would write three songs and post them on the internet. His first song got thousands of hits.
United quickly contacted him after the release of his first song and wanted to work with him to try to correct what had gone wrong.
I think this is a really interesting showing of how creative publicity can really draw people’s attention. People who are dissatisfied don’t usually act out publicly about their dissatisfaction. If they do, it draws a lot of attention.
Companies always want to be sure they are on their toes in dealing with customer satisfaction. This will prevent the few dissatisfied customers who might act out publicly from doing so.
This also shows that publicity can reach a lot of people. The internet is the newest way for people to be able to express their opinions to millions of people easily and quickly. Dissatisfied customers, as well as satisfied customers are able to tell many others about their experience with a company quickly.
People will trust things more if they are not from the company itself. They will be more apt to believe that it just isn’t just the company line if it is coming from an outside source. This is why public relations is so important. If you can find a way to generate publicity from the consumers, people will be more apt to believe it, and it will be better for your company’s image.
When he arrived in Nebraska he found that there was $1,200 worth of damage done to his guitar. He spent the next couple of months making telephone calls and trying to find out how to get this paid for or replaced. Everyone he spoke to transferred him to someone else.
When someone finally told him that they would not be able to replace his guitar or even give him flying vouchers. He informed them that he would write three songs and post them on the internet. His first song got thousands of hits.
United quickly contacted him after the release of his first song and wanted to work with him to try to correct what had gone wrong.
I think this is a really interesting showing of how creative publicity can really draw people’s attention. People who are dissatisfied don’t usually act out publicly about their dissatisfaction. If they do, it draws a lot of attention.
Companies always want to be sure they are on their toes in dealing with customer satisfaction. This will prevent the few dissatisfied customers who might act out publicly from doing so.
This also shows that publicity can reach a lot of people. The internet is the newest way for people to be able to express their opinions to millions of people easily and quickly. Dissatisfied customers, as well as satisfied customers are able to tell many others about their experience with a company quickly.
People will trust things more if they are not from the company itself. They will be more apt to believe that it just isn’t just the company line if it is coming from an outside source. This is why public relations is so important. If you can find a way to generate publicity from the consumers, people will be more apt to believe it, and it will be better for your company’s image.
Wednesday, February 10, 2010
Press Release 1: Announcement Final
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
FOR IMMEDIATE RELEASE
Social Media Club Opens Cache Valley Chapter
The San Francisco based club opens a new chapter in Cache Valley to learn about and discuss social media such as facebook, twitter and blogging.
LOGAN, Utah—Feb. 8, 2010—The Social Media Club, a San Francisco based club, now has a Cache Valley chapter available as of June 2009. Previously, the closest chapter was in Salt Lake City.
Preston Parker, president of the Cache Valley Chapter, said, “The goal of the organization… is to help people become informed about social media, help them have access to those who have more information than they do.”
The social media that they learn about and discuss are things such as weblogs and blogging, facebook and twitter. There are panel discussions, guest speakers and other things that the members want to do.
The club has meetings every second Thursday at many locations around Cache Valley. They love to have new members join them. Parker said, “The target market of the Social media club of isn’t necessarily students, or faculty, it’s for anyone who wants to learn more about social media.”
About Social Media Club:
Social Media Club is headquartered in San Francisco, California. It spread to Salt Lake city in January of 2009 and opened a Cache Valley chapter in June 2009. The goal of the company is to go globally so everyone can have the opportunity to learn about Social Media. For more information on the Social Media Club of Cache Valley, please visit www.smccv.net.
Media Contact:
Jacklyn Schwartz
jacklynnicole@gmail.com
851 N. Main St., Logan UT 84321
661-772-7537
FOR IMMEDIATE RELEASE
Social Media Club Opens Cache Valley Chapter
The San Francisco based club opens a new chapter in Cache Valley to learn about and discuss social media such as facebook, twitter and blogging.
LOGAN, Utah—Feb. 8, 2010—The Social Media Club, a San Francisco based club, now has a Cache Valley chapter available as of June 2009. Previously, the closest chapter was in Salt Lake City.
Preston Parker, president of the Cache Valley Chapter, said, “The goal of the organization… is to help people become informed about social media, help them have access to those who have more information than they do.”
The social media that they learn about and discuss are things such as weblogs and blogging, facebook and twitter. There are panel discussions, guest speakers and other things that the members want to do.
The club has meetings every second Thursday at many locations around Cache Valley. They love to have new members join them. Parker said, “The target market of the Social media club of isn’t necessarily students, or faculty, it’s for anyone who wants to learn more about social media.”
About Social Media Club:
Social Media Club is headquartered in San Francisco, California. It spread to Salt Lake city in January of 2009 and opened a Cache Valley chapter in June 2009. The goal of the company is to go globally so everyone can have the opportunity to learn about Social Media. For more information on the Social Media Club of Cache Valley, please visit www.smccv.net.
Media Contact:
Jacklyn Schwartz
jacklynnicole@gmail.com
Press Release 1: Announcement Final
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
FOR IMMEDIATE RELEASE
Social Media Club Opens Cache Valley Chapter
The San Francisco based club opens a new chapter in Cache Valley to learn about and discuss social media such as facebook, twitter and blogging.
LOGAN, Utah—Feb. 8, 2010—The Social Media Club, a San Francisco based club, now has a Cache Valley chapter available as of June 2009. Previously, the closest chapter was in Salt Lake City.
Preston Parker, president of the Cache Valley Chapter, said, “The goal of the organization… is to help people become informed about social media, help them have access to those who have more information than they do.”
The social media that they learn about and discuss are things such as weblogs and blogging, facebook and twitter. There are panel discussions, guest speakers and other things that the members want to do.
The club has meetings every second Thursday at many locations around Cache Valley. They love to have new members join them. Parker said, “The target market of the Social media club of isn’t necessarily students, or faculty, it’s for anyone who wants to learn more about social media.”
About Social Media Club:
Social Media Club is headquartered in San Francisco, California. It spread to Salt Lake city in January of 2009 and opened a Cache Valley chapter in June 2009. The goal of the company is to go globally so everyone can have the opportunity to learn about Social Media. For more information on the Social Media Club of Cache Valley, please visit www.smccv.net.
Media Contact:
Jacklyn Schwartz
jacklynnicole@gmail.com
851 N. Main St., Logan UT 84321
661-772-7537
FOR IMMEDIATE RELEASE
Social Media Club Opens Cache Valley Chapter
The San Francisco based club opens a new chapter in Cache Valley to learn about and discuss social media such as facebook, twitter and blogging.
LOGAN, Utah—Feb. 8, 2010—The Social Media Club, a San Francisco based club, now has a Cache Valley chapter available as of June 2009. Previously, the closest chapter was in Salt Lake City.
Preston Parker, president of the Cache Valley Chapter, said, “The goal of the organization… is to help people become informed about social media, help them have access to those who have more information than they do.”
The social media that they learn about and discuss are things such as weblogs and blogging, facebook and twitter. There are panel discussions, guest speakers and other things that the members want to do.
The club has meetings every second Thursday at many locations around Cache Valley. They love to have new members join them. Parker said, “The target market of the Social media club of isn’t necessarily students, or faculty, it’s for anyone who wants to learn more about social media.”
About Social Media Club:
Social Media Club is headquartered in San Francisco, California. It spread to Salt Lake city in January of 2009 and opened a Cache Valley chapter in June 2009. The goal of the company is to go globally so everyone can have the opportunity to learn about Social Media. For more information on the Social Media Club of Cache Valley, please visit www.smccv.net.
Media Contact:
Jacklyn Schwartz
jacklynnicole@gmail.com
Monday, February 8, 2010
Draft Press Release 1: Announcement
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
FOR IMMEDIATE RELEASE
Social Media Club Opens Cache Valley Chapter
The San Fransico based club opens a new chapter in Cache Valley to learn about and discuss social media such as facebook, twitter and blogging.
LOGAN, Utah—Feb. 8, 2010—The Social Media Club, a San Fransico based club, now has a Cache Valley chapter available as of June 2009. Previously, the closest chapter was in Salt Lake City.
Preston Parker, president of the Cache Valley Chapter, said, “The goal of the organization… is to help people become informed about social media, help them have access to those who have more information than they do.”
The social media that they learn about and discuss are things such as blogs and blogging, facebook and twitter. There are panel discussions, guest speakers and other things that the members want to do.
The club has meetings every second Thursday at many locations around Cache Valley. They love to have new members join them. Parker said, “The target market of the Social media club of isn’t necessarily students, or faculty, it’s for anyone who wants to learn more about social media.”
About Social Media Club
Social Media Club is headquartered in San Francisco California. It spread to Salt Lake city in January of 2009 and opened a Cache Valley chapter in June 2009. The goal of the company is to go globally so everyone can have the opportunity to learn about Social Media. For more information on the Social Media Club of Cache Valley, please visit www.smccv.net.
Media Contact:
Jacklyn Schwartz
Subscribe to:
Comments (Atom)