Wednesday, November 17, 2010
Evolution
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Saturday, April 24, 2010
Online Reputation Assignment
Memo
To: Preston Parker
From: Jackie Schwartz
Date: April 24, 2010
Subject: Zane Buxton’s Online Reputation
In our class I chose to go online and find out all that I could about Zane Buxton. I started with his blog because I had access to it and his profile gave me the information that he is a 23 year old Male. He is a Gemini, and his zodiac year is the Tiger. Zane is from Logan, UT and love sports. His blog profile says that his blog will be dedicated to some of the greatest sports photos around.
His interests name many different sports specifically such as skiing, golf, football and basketball but says he like all of them. He likes to music and TV and his friends.
His blog shows those blogs that he follows, most of them are set to private, but have names like they would belong to married couples. (All of this information found at http://www.blogger.com/profile/02950611383903764729)
When I searched for Zane on Facebook, we are both members of the Utah State Network so I was able to see his profile picture, his info tab, and his pictures from his albums.
On his information tab I was able to find out that he is conservative, he works for Qwest communications and his birthday is June 5, 1986. It doesn’t list a current girlfriend or wife but says he is interested in women, but only for friendship and networking.
I was able to find out that Zane graduated from Logan High in 2004, and is studying Public Relations and International Business at Utah State.
A lot of his interests were the same as from his blog. He listed skiing, wakeboarding, traveling, supercross, riding harleys, and anything fun. The photos that he has posted agree with this because he has a lot of pictures with motorcycles.
Zane is not only conservative but interested in politics. His favorite genres of music are rap, country and rock. His favorite TV shows are How I Met Your Mother, Scrubs and The Office. His favorite movie is Van Wilder, and his favorite book is Soldier by Colin Powell.
From Zane’s facebook I can also get his cell number and his aggiemail e-mail account. (All of this information was found at http://www.facebook.com/jacklynnicole?v=wall&story_fbid=739913964499#!/profile.php?id=570390208&ref=ts)
Besides these two sites, which can also be found by googling Zane, the only other things that I could find were stories that he had written for the Hard News Café from the Utah State website.
To: Preston Parker
From: Jackie Schwartz
Date: April 24, 2010
Subject: Zane Buxton’s Online Reputation
In our class I chose to go online and find out all that I could about Zane Buxton. I started with his blog because I had access to it and his profile gave me the information that he is a 23 year old Male. He is a Gemini, and his zodiac year is the Tiger. Zane is from Logan, UT and love sports. His blog profile says that his blog will be dedicated to some of the greatest sports photos around.
His interests name many different sports specifically such as skiing, golf, football and basketball but says he like all of them. He likes to music and TV and his friends.
His blog shows those blogs that he follows, most of them are set to private, but have names like they would belong to married couples. (All of this information found at http://www.blogger.com/profile/02950611383903764729)
When I searched for Zane on Facebook, we are both members of the Utah State Network so I was able to see his profile picture, his info tab, and his pictures from his albums.
On his information tab I was able to find out that he is conservative, he works for Qwest communications and his birthday is June 5, 1986. It doesn’t list a current girlfriend or wife but says he is interested in women, but only for friendship and networking.
I was able to find out that Zane graduated from Logan High in 2004, and is studying Public Relations and International Business at Utah State.
A lot of his interests were the same as from his blog. He listed skiing, wakeboarding, traveling, supercross, riding harleys, and anything fun. The photos that he has posted agree with this because he has a lot of pictures with motorcycles.
Zane is not only conservative but interested in politics. His favorite genres of music are rap, country and rock. His favorite TV shows are How I Met Your Mother, Scrubs and The Office. His favorite movie is Van Wilder, and his favorite book is Soldier by Colin Powell.
From Zane’s facebook I can also get his cell number and his aggiemail e-mail account. (All of this information was found at http://www.facebook.com/jacklynnicole?v=wall&story_fbid=739913964499#!/profile.php?id=570390208&ref=ts)
Besides these two sites, which can also be found by googling Zane, the only other things that I could find were stories that he had written for the Hard News Café from the Utah State website.
Wednesday, March 31, 2010
JCOM 2160 Photoshop Photos
With these two photos I added a blurred background, used the burn tool to darken my face, used layers and hue/saturation to whiten our teeth, and fixed the whole picture's hue/saturation.
With these two photos, I used the spot healing tool on my chin, made our eyes extra blue, used the burn tool to darken my face, and used layers and opacity to give my lips more color.
Position Paper Final Draft
This paper will discuss the plan to build the healthy image of Burger Planet. Many people in the demographic that Burger Planet wants to attract have become more health conscious. Many of the women from the focus group conducted by Burger Planet felt guilty about going out for fast food, and are trying to lose weight.
There has been an influx of healthy eating fads that has swept the country. There are reality shows about losing weight, shows on the food network all about eating and cooking healthy and new diet programs popping up daily.
We believe that Burger Planet should cater to those who are beginning to eat more healthy and who would otherwise eat elsewhere if Burger Planet did not carry healthy menu options that would fit with their new lifestyle.
The focus group conducted by Burger Planet showed that many women felt guilty about eating at Burger Planet. With the hiring of Jayne Petersen, we feel that this image will be reduced and we will be able to make the women in our target demographic feel good about eating at Burger Planet. Jayne Petersen is has one of the most successful diet and exercise programs in the country right now. She preaches a lifestyle of moderation and exercise. The new Burger Planet menu items fit into this new lifestyle of moderation and will draw the target demographic back to Burger Planet.
Our recommendation would be that Burger Planet keep Jayne Petersen around for as long as they can and continue to work with her to develop the healthy menu options that Burger Planet should offer. Burger Planet would become the go-to venue for healthy, fast and delicious menu options.
There has been an influx of healthy eating fads that has swept the country. There are reality shows about losing weight, shows on the food network all about eating and cooking healthy and new diet programs popping up daily.
We believe that Burger Planet should cater to those who are beginning to eat more healthy and who would otherwise eat elsewhere if Burger Planet did not carry healthy menu options that would fit with their new lifestyle.
The focus group conducted by Burger Planet showed that many women felt guilty about eating at Burger Planet. With the hiring of Jayne Petersen, we feel that this image will be reduced and we will be able to make the women in our target demographic feel good about eating at Burger Planet. Jayne Petersen is has one of the most successful diet and exercise programs in the country right now. She preaches a lifestyle of moderation and exercise. The new Burger Planet menu items fit into this new lifestyle of moderation and will draw the target demographic back to Burger Planet.
Our recommendation would be that Burger Planet keep Jayne Petersen around for as long as they can and continue to work with her to develop the healthy menu options that Burger Planet should offer. Burger Planet would become the go-to venue for healthy, fast and delicious menu options.
Wednesday, March 24, 2010
Monday, March 8, 2010
Final Media Pitch
To: Charles McCollum, Editor, Herald Journal
Subject: Cache Valley residents learning to live off of investments
Dear Charles,
There is a group that is currently meeting in Cache Valley to talk about the smart way to invest their money. Their goal is to earn enough passive income that they have freedom to work in an area that they choose. Their next meeting involves a speaker who will teach about reducing spending and new credit laws.
They meet every other Thursday night at the Cache Valley Chamber of Commerce. They are always looking for new members and I felt that your readers would really enjoy more information about achieving financial independence. Their website is www.cvaia.com if you would like more information, or e-mail me at jacklynnicole@gmail.com.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
My phone number is 555-555-5555 if you would like more information or would like me to set up any interviews for you.
Thanks,
Jacklyn Schwartz
Subject: Cache Valley residents learning to live off of investments
Dear Charles,
There is a group that is currently meeting in Cache Valley to talk about the smart way to invest their money. Their goal is to earn enough passive income that they have freedom to work in an area that they choose. Their next meeting involves a speaker who will teach about reducing spending and new credit laws.
They meet every other Thursday night at the Cache Valley Chamber of Commerce. They are always looking for new members and I felt that your readers would really enjoy more information about achieving financial independence. Their website is www.cvaia.com if you would like more information, or e-mail me at jacklynnicole@gmail.com.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
My phone number is 555-555-5555 if you would like more information or would like me to set up any interviews for you.
Thanks,
Jacklyn Schwartz
Sunday, March 7, 2010
Thursday, March 4, 2010
Final Press Release 3
For Immediate Release:
March 2, 2010
Preston Parker, Founder
preston@cvaia.com
Cache Valley Area Investors Association
Cache Valley Area Investors Association
Cache Valley is learning to be financially independent.
LOGAN, UT—The CVAIA meets twice a month to help the members of the association learn to become financially independent.
Preston Parker founded the CVAIA in 2007 to help the people in Cache Valley to have a forum to discuss investment strategies. Parker saw the need for a forum for investors to discuss how they make their “passive income” become enough to live off of eventually.
Passive income is the money that you have invested that is being earned while you are not working; it is money that works for you. When investments become enough to live off of, there is much more freedom in employment. Parker says, “everyone should be doing something that they love.” Investing to being earning large amounts of passive income is the way to accomplish this.
CVAIA meets every other Thursday at the Cache Valley Chamber of Commerce. Visitors who want to learn about increasing their passive income are welcome to attend.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For more information contact Jacklyn Schwartz at jacklynnicole@gmail.com.
March 2, 2010
Preston Parker, Founder
preston@cvaia.com
Cache Valley Area Investors Association
Cache Valley Area Investors Association
Cache Valley is learning to be financially independent.
LOGAN, UT—The CVAIA meets twice a month to help the members of the association learn to become financially independent.
Preston Parker founded the CVAIA in 2007 to help the people in Cache Valley to have a forum to discuss investment strategies. Parker saw the need for a forum for investors to discuss how they make their “passive income” become enough to live off of eventually.
Passive income is the money that you have invested that is being earned while you are not working; it is money that works for you. When investments become enough to live off of, there is much more freedom in employment. Parker says, “everyone should be doing something that they love.” Investing to being earning large amounts of passive income is the way to accomplish this.
CVAIA meets every other Thursday at the Cache Valley Chamber of Commerce. Visitors who want to learn about increasing their passive income are welcome to attend.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For more information contact Jacklyn Schwartz at jacklynnicole@gmail.com.
Wednesday, March 3, 2010
Draft Media Pitch
To: Charles McCollum, Editor, Herald Journal
Subject: Cache Valley residents learning to live off of investments
Dear Charles,
There is a group that is currently meeting in Cache Valley to talk about the smart way to invest their money. Their goal is to earn enough passive income that they have freedom to work in an area that they choose.
They meet every other Thursday night at the Cache Valley Chamber of Commerce. They are always looking for new members and I felt that your readers would really enjoy more information about achieving financial independence. Their website is www.cvaia.com if you would like more information, or e-mail me at jacklynnicole@gmail.com.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
My phone number is 555-555-5555 if you would like more information or would like me to set up any interviews for you.
Thanks,
Jacklyn Schwartz
Subject: Cache Valley residents learning to live off of investments
Dear Charles,
There is a group that is currently meeting in Cache Valley to talk about the smart way to invest their money. Their goal is to earn enough passive income that they have freedom to work in an area that they choose.
They meet every other Thursday night at the Cache Valley Chamber of Commerce. They are always looking for new members and I felt that your readers would really enjoy more information about achieving financial independence. Their website is www.cvaia.com if you would like more information, or e-mail me at jacklynnicole@gmail.com.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
My phone number is 555-555-5555 if you would like more information or would like me to set up any interviews for you.
Thanks,
Jacklyn Schwartz
Draft Press Release 4
For Immediate Release:
March 3, 2010
Cache Valley Community Health Center
1400 N. 550 E. Ste K
Logan, UT 84341
(435)755-6061
Local Doctor’s office offers subsidized options
The Cache Valley Community Health Center, which opened its doors in Logan in 2007, offers programs for low-income families who do not qualify for Medicaid.
They call the program the “sliding-fee scale” and it is based on a family’s income. The clinic will give you a 75, 50, or 25 percent discount depending on your household’s yearly income.
The clinic also offers serves to get their patients signed up for Utah’s Medicaid programs, and other low-cost programs that are offered by the state.
CVCHC has doctors, physicians assistants, and nurse practitioners that see patients with medical needs. They also have a registered dietitian, a clinical psychologist, and two dentists.
While the clinic also accepts most major insurances as well as Medicare and Medicaid, most of their patients are on the sliding fee scale which also applies to their other services besides medical visits.
CVCHC also has two other clinics in the area. There is a small clinic in Hyrum which is called CVCHC- South and one in Garden City, UT called Bear Lake Community Health Center. All three locations accept the sliding fee scale.
CVCHC and BLCHC also have discounted pharmacy services. Both have a full service pharmacy that has discounted prices for their patients on the sliding fee scale and those who need assistance affording prescriptions.
Cache Valley Community Health Center is a government subsidized clinic serving the citizens of Cache Valley with discounted medical, dental, psychological and pharmacy services. They are currently accepting new patients and new applicants for their discounted services. For more information contact Jacklyn Schwartz at jacklynnicole@gmail.com.
March 3, 2010
Cache Valley Community Health Center
1400 N. 550 E. Ste K
Logan, UT 84341
(435)755-6061
Local Doctor’s office offers subsidized options
The Cache Valley Community Health Center, which opened its doors in Logan in 2007, offers programs for low-income families who do not qualify for Medicaid.
They call the program the “sliding-fee scale” and it is based on a family’s income. The clinic will give you a 75, 50, or 25 percent discount depending on your household’s yearly income.
The clinic also offers serves to get their patients signed up for Utah’s Medicaid programs, and other low-cost programs that are offered by the state.
CVCHC has doctors, physicians assistants, and nurse practitioners that see patients with medical needs. They also have a registered dietitian, a clinical psychologist, and two dentists.
While the clinic also accepts most major insurances as well as Medicare and Medicaid, most of their patients are on the sliding fee scale which also applies to their other services besides medical visits.
CVCHC also has two other clinics in the area. There is a small clinic in Hyrum which is called CVCHC- South and one in Garden City, UT called Bear Lake Community Health Center. All three locations accept the sliding fee scale.
CVCHC and BLCHC also have discounted pharmacy services. Both have a full service pharmacy that has discounted prices for their patients on the sliding fee scale and those who need assistance affording prescriptions.
Cache Valley Community Health Center is a government subsidized clinic serving the citizens of Cache Valley with discounted medical, dental, psychological and pharmacy services. They are currently accepting new patients and new applicants for their discounted services. For more information contact Jacklyn Schwartz at jacklynnicole@gmail.com.
Draft Press Release 4
For Immediate Release:
March 3, 2010
Cache Valley Community Health Center
1400 N. 550 E. Ste K
Logan, UT 84341
(435)755-6061
Local Doctor’s office offers subsidized options
The Cache Valley Community Health Center, which opened its doors in Logan in 2007, offers programs for low-income families who do not qualify for Medicaid.
They call the program the “sliding-fee scale” and it is based on a family’s income. The clinic will give you a 75, 50, or 25 percent discount depending on your household’s yearly income.
The clinic also offers serves to get their patients signed up for Utah’s Medicaid programs, and other low-cost programs that are offered by the state.
CVCHC has doctors, physicians assistants, and nurse practitioners that see patients with medical needs. They also have a registered dietitian, a clinical psychologist, and two dentists.
While the clinic also accepts most major insurances as well as Medicare and Medicaid, most of their patients are on the sliding fee scale which also applies to their other services besides medical visits.
CVCHC also has two other clinics in the area. There is a small clinic in Hyrum which is called CVCHC- South and one in Garden City, UT called Bear Lake Community Health Center. All three locations accept the sliding fee scale.
CVCHC and BLCHC also have discounted pharmacy services. Both have a full service pharmacy that has discounted prices for their patients on the sliding fee scale and those who need assistance affording prescriptions.
Cache Valley Community Health Center is a government subsidized clinic serving the citizens of Cache Valley with discounted medical, dental, psychological and pharmacy services. They are currently accepting new patients and new applicants for their discounted services. For more information contact Jacklyn Schwartz at jacklynnicole@gmail.com.
March 3, 2010
Cache Valley Community Health Center
1400 N. 550 E. Ste K
Logan, UT 84341
(435)755-6061
Local Doctor’s office offers subsidized options
The Cache Valley Community Health Center, which opened its doors in Logan in 2007, offers programs for low-income families who do not qualify for Medicaid.
They call the program the “sliding-fee scale” and it is based on a family’s income. The clinic will give you a 75, 50, or 25 percent discount depending on your household’s yearly income.
The clinic also offers serves to get their patients signed up for Utah’s Medicaid programs, and other low-cost programs that are offered by the state.
CVCHC has doctors, physicians assistants, and nurse practitioners that see patients with medical needs. They also have a registered dietitian, a clinical psychologist, and two dentists.
While the clinic also accepts most major insurances as well as Medicare and Medicaid, most of their patients are on the sliding fee scale which also applies to their other services besides medical visits.
CVCHC also has two other clinics in the area. There is a small clinic in Hyrum which is called CVCHC- South and one in Garden City, UT called Bear Lake Community Health Center. All three locations accept the sliding fee scale.
CVCHC and BLCHC also have discounted pharmacy services. Both have a full service pharmacy that has discounted prices for their patients on the sliding fee scale and those who need assistance affording prescriptions.
Cache Valley Community Health Center is a government subsidized clinic serving the citizens of Cache Valley with discounted medical, dental, psychological and pharmacy services. They are currently accepting new patients and new applicants for their discounted services. For more information contact Jacklyn Schwartz at jacklynnicole@gmail.com.
Tuesday, March 2, 2010
Draft Press Release 3:Cause Promotion
For Immediate Release:
March 2, 2010
Preston Parker, Founder
preston@cvaia.com
Cache Valley Area Investors Association
Cache Valley Area Investors Association
Cache Valley is learning to be financially independent.
LOGAN, UT—The CVAIA meets twice a month to help the members of the association learn to become financially independent.
Preston Parker founded the CVAIA in 2007 to help the people in Cache Valley to have a forum to discuss investment strategies. Parker saw the need for a forum for investors to discuss how they make their “passive income” become enough to live off of eventually.
Passive income is the money that you have invested that is being earned while you are not working, it is money that works for you. When your investments become enough for you to live off of, you can have the freedom to be employed how they desire. Parker says, “everyone should be doing something that they love.” Passive income is the way to achieve this.
CVAIA meets every other Thursday at the Cache Valley Chamber of Commerce. Visitors who want to learn about increasing their passive income are welcome to attend.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For more information contact Jacklyn Schwartz at jacklynnicole@gmail.com
March 2, 2010
Preston Parker, Founder
preston@cvaia.com
Cache Valley Area Investors Association
Cache Valley Area Investors Association
Cache Valley is learning to be financially independent.
LOGAN, UT—The CVAIA meets twice a month to help the members of the association learn to become financially independent.
Preston Parker founded the CVAIA in 2007 to help the people in Cache Valley to have a forum to discuss investment strategies. Parker saw the need for a forum for investors to discuss how they make their “passive income” become enough to live off of eventually.
Passive income is the money that you have invested that is being earned while you are not working, it is money that works for you. When your investments become enough for you to live off of, you can have the freedom to be employed how they desire. Parker says, “everyone should be doing something that they love.” Passive income is the way to achieve this.
CVAIA meets every other Thursday at the Cache Valley Chamber of Commerce. Visitors who want to learn about increasing their passive income are welcome to attend.
Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.
For more information contact Jacklyn Schwartz at jacklynnicole@gmail.com
Monday, February 22, 2010
Press Release 2: Image Management Final
For Immediate Release
Jacklyn Schwartz
123 Burger Street
Gary, Indiana 54321
jacklynnicole@gmail.com
Fitness Guru hired by Burger Planet
Jayne Petersen has been hired by Burger Planet to promote their healthy menu options.
Burger Planet, the leader in the quick service food industry, has recently hired Jayne Petersen as the new spokesperson to raise awareness about their healthy menu options. Petersen is best known for her friendship and success with helping talk show host Opal Whitcomb lose 75 pounds.
Petersen’s weight loss program is based on moderation and exercises. She says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Fruit packages are only one of the healthy menu and diet options offered at Burger Planet. They also offer many choices less than 300 calories and some that are only 150 calories. These low calorie options as well as the five different fruit packages make up the options for customers that need quick food, but are trying to watch their waistline. Mr. Mullenbach said, “"Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet still offers their other famous burgers for when women can have the burger and fries they are craving. For all other times, the chicken sandwiches and fruit packages are a perfect substitute.
Petersen will be doing ads and visiting shopping malls and other public places with Corny the Clown, Burger Planet’s beloved mascot.
About Burger Planet:
Burger Planet is a leader in the Quick Service Restaurant Industry. Burger Planet was founded in 1934 in Gary, Indiana by James E. Muellenbach I. They have served 52 billion customers and counting at their 8,921 franchises located in every state and 17 other countries. For more information please Contact Jacklyn Schwartz at jacklynnicole@gmail.com
Jacklyn Schwartz
123 Burger Street
Gary, Indiana 54321
jacklynnicole@gmail.com
Fitness Guru hired by Burger Planet
Jayne Petersen has been hired by Burger Planet to promote their healthy menu options.
Burger Planet, the leader in the quick service food industry, has recently hired Jayne Petersen as the new spokesperson to raise awareness about their healthy menu options. Petersen is best known for her friendship and success with helping talk show host Opal Whitcomb lose 75 pounds.
Petersen’s weight loss program is based on moderation and exercises. She says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Fruit packages are only one of the healthy menu and diet options offered at Burger Planet. They also offer many choices less than 300 calories and some that are only 150 calories. These low calorie options as well as the five different fruit packages make up the options for customers that need quick food, but are trying to watch their waistline. Mr. Mullenbach said, “"Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet still offers their other famous burgers for when women can have the burger and fries they are craving. For all other times, the chicken sandwiches and fruit packages are a perfect substitute.
Petersen will be doing ads and visiting shopping malls and other public places with Corny the Clown, Burger Planet’s beloved mascot.
About Burger Planet:
Burger Planet is a leader in the Quick Service Restaurant Industry. Burger Planet was founded in 1934 in Gary, Indiana by James E. Muellenbach I. They have served 52 billion customers and counting at their 8,921 franchises located in every state and 17 other countries. For more information please Contact Jacklyn Schwartz at jacklynnicole@gmail.com
Business Letter Response
Subway Restaurant
c/o Larry Feldman, CEO
325 Bic Drive
Milford, CT 06461-3059
McKell Webb
251 W. 1600 N.
Logan, UT 84341
Dear Ms. Webb,
We sincerely apologize for how you were treated at your recent visit to one of our restaurants. We ask that you will forgive us and we plan to investigate the causes of the poor service you received.
Included with this letter are vouchers for free sandwiches. We humbly ask that you will continue to give us your business as we work to clear this up and give you the best service possible.
We apologize again for the inconvenience.
Larry Feldman, CEO
c/o Larry Feldman, CEO
325 Bic Drive
Milford, CT 06461-3059
McKell Webb
251 W. 1600 N.
Logan, UT 84341
Dear Ms. Webb,
We sincerely apologize for how you were treated at your recent visit to one of our restaurants. We ask that you will forgive us and we plan to investigate the causes of the poor service you received.
Included with this letter are vouchers for free sandwiches. We humbly ask that you will continue to give us your business as we work to clear this up and give you the best service possible.
We apologize again for the inconvenience.
Larry Feldman, CEO
Wednesday, February 17, 2010
Draft Press Release 2: Image Buliding
Fitness Guru hired by Burger Planet
Jayne Petersen has been hired by Burger Planet to promote their healthy menu options.
Burger Planet, the leader in the quick service food industry, has recently hired Jayne Petersen as the new spokesperson to raise awareness about their healthy menu options. Petersen is best known for her friendship and success with helping talk show host Opal Whitcomb lose 75 pounds.
Petersen’s weight loss program is based on moderation and exercises. She says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Fruit packages are only one of the healthy menu and diet options offered at Burger Planet. They also offer many choices under 300 calories, and some that are only 150 calories. These low calorie options as well as the five different fruit packages make up the options for customers that need quick food, but are trying to watch their waistline. Mr. Mullenbaugh said, “"Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet still offers their other famous burgers for when women can have the burger and fries they are craving. For all other times, the chicken sandwiches and fruit packages are a perfect substitute.
Petersen will be doing ads and visiting shopping malls and other public places with Corny the Clown, Burger Planet’s beloved mascot.
About Burger Planet:
Burger Planet is a leader in the Quick Service Restaurant Industry. Burger Planet was founded in 1934 in Gary, Indiana by James E. Muellenbach I. They have served 52 billion customers and counting at their 8,921 franchises located in every state and 17 other countries. For more information please Contact Jacklyn Schwartz at jacklynnicole@gmail.com
Jayne Petersen has been hired by Burger Planet to promote their healthy menu options.
Burger Planet, the leader in the quick service food industry, has recently hired Jayne Petersen as the new spokesperson to raise awareness about their healthy menu options. Petersen is best known for her friendship and success with helping talk show host Opal Whitcomb lose 75 pounds.
Petersen’s weight loss program is based on moderation and exercises. She says, “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Fruit packages are only one of the healthy menu and diet options offered at Burger Planet. They also offer many choices under 300 calories, and some that are only 150 calories. These low calorie options as well as the five different fruit packages make up the options for customers that need quick food, but are trying to watch their waistline. Mr. Mullenbaugh said, “"Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet still offers their other famous burgers for when women can have the burger and fries they are craving. For all other times, the chicken sandwiches and fruit packages are a perfect substitute.
Petersen will be doing ads and visiting shopping malls and other public places with Corny the Clown, Burger Planet’s beloved mascot.
About Burger Planet:
Burger Planet is a leader in the Quick Service Restaurant Industry. Burger Planet was founded in 1934 in Gary, Indiana by James E. Muellenbach I. They have served 52 billion customers and counting at their 8,921 franchises located in every state and 17 other countries. For more information please Contact Jacklyn Schwartz at jacklynnicole@gmail.com
Tuesday, February 16, 2010
Initial Business Letter Assignment
February 16, 2009
Estee Lauder
767 Fifth Avenue
New York, NY 10153
Dear Mr. Fabrizio Freda,
I would like to write a letter personally thanking you and your company for the services that your company has provided for me. I don’t live near a department store that sells my favorite of your products, the All About Eyes from Clinique.
Your sales people always take very good care of me when I arrive at the counter. They always write down all of the colors and products that I like. When I run out of the products that I need, all I have to do is call them and let them know what I am in need of and it is shipped quickly and efficiently with the same service and extras that I would have gotten in the store.
I wanted to let you know what wonderful service I have received from your company.
Thank you,
Jacklyn Schwartz
Estee Lauder
767 Fifth Avenue
New York, NY 10153
Dear Mr. Fabrizio Freda,
I would like to write a letter personally thanking you and your company for the services that your company has provided for me. I don’t live near a department store that sells my favorite of your products, the All About Eyes from Clinique.
Your sales people always take very good care of me when I arrive at the counter. They always write down all of the colors and products that I like. When I run out of the products that I need, all I have to do is call them and let them know what I am in need of and it is shipped quickly and efficiently with the same service and extras that I would have gotten in the store.
I wanted to let you know what wonderful service I have received from your company.
Thank you,
Jacklyn Schwartz
Case Study 1: United Breaks Guitars
“United Breaks Guitars” is the name of a song that was written and posted on the internet by Dave Carroll after he took a flight from Chicago to Nebraska on United Airlines. He looked out the window and saw those loading the plane being very irresponsible with a bunch of guitars. He was traveling with his band, and they were very concerned. They tried to tell three different employees and were met with indifference.
When he arrived in Nebraska he found that there was $1,200 worth of damage done to his guitar. He spent the next couple of months making telephone calls and trying to find out how to get this paid for or replaced. Everyone he spoke to transferred him to someone else.
When someone finally told him that they would not be able to replace his guitar or even give him flying vouchers. He informed them that he would write three songs and post them on the internet. His first song got thousands of hits.
United quickly contacted him after the release of his first song and wanted to work with him to try to correct what had gone wrong.
I think this is a really interesting showing of how creative publicity can really draw people’s attention. People who are dissatisfied don’t usually act out publicly about their dissatisfaction. If they do, it draws a lot of attention.
Companies always want to be sure they are on their toes in dealing with customer satisfaction. This will prevent the few dissatisfied customers who might act out publicly from doing so.
This also shows that publicity can reach a lot of people. The internet is the newest way for people to be able to express their opinions to millions of people easily and quickly. Dissatisfied customers, as well as satisfied customers are able to tell many others about their experience with a company quickly.
People will trust things more if they are not from the company itself. They will be more apt to believe that it just isn’t just the company line if it is coming from an outside source. This is why public relations is so important. If you can find a way to generate publicity from the consumers, people will be more apt to believe it, and it will be better for your company’s image.
When he arrived in Nebraska he found that there was $1,200 worth of damage done to his guitar. He spent the next couple of months making telephone calls and trying to find out how to get this paid for or replaced. Everyone he spoke to transferred him to someone else.
When someone finally told him that they would not be able to replace his guitar or even give him flying vouchers. He informed them that he would write three songs and post them on the internet. His first song got thousands of hits.
United quickly contacted him after the release of his first song and wanted to work with him to try to correct what had gone wrong.
I think this is a really interesting showing of how creative publicity can really draw people’s attention. People who are dissatisfied don’t usually act out publicly about their dissatisfaction. If they do, it draws a lot of attention.
Companies always want to be sure they are on their toes in dealing with customer satisfaction. This will prevent the few dissatisfied customers who might act out publicly from doing so.
This also shows that publicity can reach a lot of people. The internet is the newest way for people to be able to express their opinions to millions of people easily and quickly. Dissatisfied customers, as well as satisfied customers are able to tell many others about their experience with a company quickly.
People will trust things more if they are not from the company itself. They will be more apt to believe that it just isn’t just the company line if it is coming from an outside source. This is why public relations is so important. If you can find a way to generate publicity from the consumers, people will be more apt to believe it, and it will be better for your company’s image.
Wednesday, February 10, 2010
Press Release 1: Announcement Final
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
FOR IMMEDIATE RELEASE
Social Media Club Opens Cache Valley Chapter
The San Francisco based club opens a new chapter in Cache Valley to learn about and discuss social media such as facebook, twitter and blogging.
LOGAN, Utah—Feb. 8, 2010—The Social Media Club, a San Francisco based club, now has a Cache Valley chapter available as of June 2009. Previously, the closest chapter was in Salt Lake City.
Preston Parker, president of the Cache Valley Chapter, said, “The goal of the organization… is to help people become informed about social media, help them have access to those who have more information than they do.”
The social media that they learn about and discuss are things such as weblogs and blogging, facebook and twitter. There are panel discussions, guest speakers and other things that the members want to do.
The club has meetings every second Thursday at many locations around Cache Valley. They love to have new members join them. Parker said, “The target market of the Social media club of isn’t necessarily students, or faculty, it’s for anyone who wants to learn more about social media.”
About Social Media Club:
Social Media Club is headquartered in San Francisco, California. It spread to Salt Lake city in January of 2009 and opened a Cache Valley chapter in June 2009. The goal of the company is to go globally so everyone can have the opportunity to learn about Social Media. For more information on the Social Media Club of Cache Valley, please visit www.smccv.net.
Media Contact:
Jacklyn Schwartz
jacklynnicole@gmail.com
851 N. Main St., Logan UT 84321
661-772-7537
FOR IMMEDIATE RELEASE
Social Media Club Opens Cache Valley Chapter
The San Francisco based club opens a new chapter in Cache Valley to learn about and discuss social media such as facebook, twitter and blogging.
LOGAN, Utah—Feb. 8, 2010—The Social Media Club, a San Francisco based club, now has a Cache Valley chapter available as of June 2009. Previously, the closest chapter was in Salt Lake City.
Preston Parker, president of the Cache Valley Chapter, said, “The goal of the organization… is to help people become informed about social media, help them have access to those who have more information than they do.”
The social media that they learn about and discuss are things such as weblogs and blogging, facebook and twitter. There are panel discussions, guest speakers and other things that the members want to do.
The club has meetings every second Thursday at many locations around Cache Valley. They love to have new members join them. Parker said, “The target market of the Social media club of isn’t necessarily students, or faculty, it’s for anyone who wants to learn more about social media.”
About Social Media Club:
Social Media Club is headquartered in San Francisco, California. It spread to Salt Lake city in January of 2009 and opened a Cache Valley chapter in June 2009. The goal of the company is to go globally so everyone can have the opportunity to learn about Social Media. For more information on the Social Media Club of Cache Valley, please visit www.smccv.net.
Media Contact:
Jacklyn Schwartz
jacklynnicole@gmail.com
Press Release 1: Announcement Final
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
FOR IMMEDIATE RELEASE
Social Media Club Opens Cache Valley Chapter
The San Francisco based club opens a new chapter in Cache Valley to learn about and discuss social media such as facebook, twitter and blogging.
LOGAN, Utah—Feb. 8, 2010—The Social Media Club, a San Francisco based club, now has a Cache Valley chapter available as of June 2009. Previously, the closest chapter was in Salt Lake City.
Preston Parker, president of the Cache Valley Chapter, said, “The goal of the organization… is to help people become informed about social media, help them have access to those who have more information than they do.”
The social media that they learn about and discuss are things such as weblogs and blogging, facebook and twitter. There are panel discussions, guest speakers and other things that the members want to do.
The club has meetings every second Thursday at many locations around Cache Valley. They love to have new members join them. Parker said, “The target market of the Social media club of isn’t necessarily students, or faculty, it’s for anyone who wants to learn more about social media.”
About Social Media Club:
Social Media Club is headquartered in San Francisco, California. It spread to Salt Lake city in January of 2009 and opened a Cache Valley chapter in June 2009. The goal of the company is to go globally so everyone can have the opportunity to learn about Social Media. For more information on the Social Media Club of Cache Valley, please visit www.smccv.net.
Media Contact:
Jacklyn Schwartz
jacklynnicole@gmail.com
851 N. Main St., Logan UT 84321
661-772-7537
FOR IMMEDIATE RELEASE
Social Media Club Opens Cache Valley Chapter
The San Francisco based club opens a new chapter in Cache Valley to learn about and discuss social media such as facebook, twitter and blogging.
LOGAN, Utah—Feb. 8, 2010—The Social Media Club, a San Francisco based club, now has a Cache Valley chapter available as of June 2009. Previously, the closest chapter was in Salt Lake City.
Preston Parker, president of the Cache Valley Chapter, said, “The goal of the organization… is to help people become informed about social media, help them have access to those who have more information than they do.”
The social media that they learn about and discuss are things such as weblogs and blogging, facebook and twitter. There are panel discussions, guest speakers and other things that the members want to do.
The club has meetings every second Thursday at many locations around Cache Valley. They love to have new members join them. Parker said, “The target market of the Social media club of isn’t necessarily students, or faculty, it’s for anyone who wants to learn more about social media.”
About Social Media Club:
Social Media Club is headquartered in San Francisco, California. It spread to Salt Lake city in January of 2009 and opened a Cache Valley chapter in June 2009. The goal of the company is to go globally so everyone can have the opportunity to learn about Social Media. For more information on the Social Media Club of Cache Valley, please visit www.smccv.net.
Media Contact:
Jacklyn Schwartz
jacklynnicole@gmail.com
Monday, February 8, 2010
Draft Press Release 1: Announcement
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
FOR IMMEDIATE RELEASE
Social Media Club Opens Cache Valley Chapter
The San Fransico based club opens a new chapter in Cache Valley to learn about and discuss social media such as facebook, twitter and blogging.
LOGAN, Utah—Feb. 8, 2010—The Social Media Club, a San Fransico based club, now has a Cache Valley chapter available as of June 2009. Previously, the closest chapter was in Salt Lake City.
Preston Parker, president of the Cache Valley Chapter, said, “The goal of the organization… is to help people become informed about social media, help them have access to those who have more information than they do.”
The social media that they learn about and discuss are things such as blogs and blogging, facebook and twitter. There are panel discussions, guest speakers and other things that the members want to do.
The club has meetings every second Thursday at many locations around Cache Valley. They love to have new members join them. Parker said, “The target market of the Social media club of isn’t necessarily students, or faculty, it’s for anyone who wants to learn more about social media.”
About Social Media Club
Social Media Club is headquartered in San Francisco California. It spread to Salt Lake city in January of 2009 and opened a Cache Valley chapter in June 2009. The goal of the company is to go globally so everyone can have the opportunity to learn about Social Media. For more information on the Social Media Club of Cache Valley, please visit www.smccv.net.
Media Contact:
Jacklyn Schwartz
Friday, January 29, 2010
Jcom 2160- Reading 1
I really thought these were great readings to start with. I think it is very important, since the world is becoming more technological, to know how to act online. Just because you can communicate with people more quickly, you should not be treating them rudely. I liked the point that you should never e-mail or IM something to someone that you wouldn’t say to them.
Wednesday, January 20, 2010
Letter to Cousin: Assignment 1
Dear Garrett,
It was nice to hear from you. I’m so glad you’re doing well in Mexico. I am studying at Utah State now, and my major is public relations.
As a PR professional, I will most likely work for a specific company or a PR firm. Working for a company I would do a lot of writing. The different writings that I would do would be to make the company look their best to the public. Website content, company newsletters and press releases are just a few of the things that I would write. This writing is all to help the company put their best foot forward. As a PR professional I would also help with event planning. Events can help to better a company's image if they are put on properly.
Working for a PR firm, I would be doing the same type of things, but for a company that doesn’t have in-house public relations professionals.
I miss you a lot.
Jackie
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